Week 1 of Summer Training (May 23 - May 27)
In Week 1 of Launch, we familiarize students with core aspects of digital marketing and brand identity. Beginning with company branding, copywriting, and principles of design, we highlight the tenets of visual and textual communication in relation to brand ethos and voice. We end the week by examining web development and conversion rate optimization to round out students' understanding of an organization's digital foundation.
Week 2 of Summer Training (May 30 - June 3)
We shift our focus to distinct channels in Week 2, covering organic and paid social media marketing on Facebook, Instagram, Twitter, and LinkedIn, and incorporating influencer marketing as well. Later in the week, students gain experience in email marketing with Mailchimp and paid search advertising with Google Ads. Week Two places a heavy emphasis on audience targeting and customer development.
Week 3 of Summer Training (June 6 - 10)
In Week 3 of Launch, we build on paid search with the practice of keyword analysis and search engine optimization. Students learn how to appraise digital performance on Google Analytics and assess competitors' practices before compiling comprehensive marketing reports at the end of the program.
Throughout all of Launch, professionalism is taught with a special focus on communication skills (emails, standups, process walkthroughs, presentations) as well as organization and planning skills.Internships begin on Monday, June 13th 2022.