From our Convert Course

Digital Marketing Projects

What do students learn in Convert?
Convert is a 10-week introduction to digital marketing that equips students with core marketing principles, skills, and tools. You'll learn about paid and organic social media, search engine marketing, email marketing tools, basic website optimization, best practices for presentations, and the basics of design.
About the final project
The final project for Convert was to create a side hustle - this could be a mixology business, a cooking blog, or a Spotify playlist curation service. This is a culmination of everything we've learned this semester, from brand guides and archetypes, to email marketing, to some light design. The goal was to put everything in a slide deck to serve as a "pitch" for their hustle they theoretically hope to launch.

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