Tackle brand strategy in the digital world
Convert is a 10-week introduction to digital marketing that equips students with core marketing principles, skills, and tools. You'll learn about paid and organic social media, search engine marketing, email marketing tools, basic website optimization, best practices for presentations, and the basics of design.
Through several real-world marketing projects, you'll learn how to create a marketing strategy and master the tools you need to make it happen. Projects include creating an email publication for a specific target audience, writing BuzzFeed and Medium articles, and acting as a marketing consultant for CIO events.