Tackle brand strategy in the digital world
Convert is a 9-week introduction to digital marketing that equips students with core marketing principles, skills, and tools. You'll learn about paid and organic social media, search engine and website optimization, email marketing tools, how to build successful pitch decks, and the basics of design.
Through several real-world marketing projects, you'll learn how to create a marketing strategy and master the tools you need to bring it to life. Projects include creating an email publication for a specific target audience, writing BuzzFeed and Medium articles, and acting as a marketing consultant for well-known brands.
This course is designed for students of all levels, with no prerequisites or prior experience required.