Digital Marketing
Learn how to produce integrated marketing campaigns from start to finish.
About the Digital Marketing Track
What you will learn
In the Digital Marketing track, you'll learn how to execute market research, marketing strategy, search engine optimization (SEO), social media advertising, and data analysis. We'll also cover the basics of design. You'll be trained in the modern tools, software, and content creation techniques marketing professionals use to drive real business value.
After training you will be able to:
- Execute organic and paid social media marketing using tools like Facebook Ads Manager
- Create engaging email campaigns in Mailchimp
- Make creative assets using tools like Canva and Figma
- Use search engine optimization (SEO) to increase visibility
- Generate business insights using Google Analytics
- Increase website traffic with Google Ads
- Organize and schedule content on a calendar
- Learn B2B marketing strategies, effective business development techniques, and how to utilize a CRM system to manage client relationships and drive sales
Tools you will use
You'll learn the cutting edge tools and technologies used by professional digital marketers.
Hear from Launch Digital Marketing students
- Jessica WenLaunch Digital Marketing"I thought everything about Launch was great! My instructors were amazing, the other students in my track were fun and supportive, and the full-time staff were incredibly helpful when they gave their feedback on our projects (also super helpful and supportive during the matching process as well). Training was a great experience, and it seemed to pass so quickly. I feel like I learned a lot of valuable skills and getting matched to an awesome internship was the cherry on top."
- Helen BechlerLaunch Digital Marketing"Launch was so much fun and so informative. I feel like I learned more here during the three weeks of training than in my entire marketing class in the commerce school at my college. It's great to have such hands on work and be able to get firsthand experience with so many different tools and resources and to then go put them to use in the real world."