Growth Marketing
Learn how to use marketing, sales, data, and technology to help a business grow.
About the Growth Marketing Track
What you will learn
In the Growth Marketing track, you'll learn how to understand customers, build growth strategies, acquire and convert audiences, and use data to improve marketing performance. You'll gain hands-on experience with market research, paid and organic acquisition, CRM and lifecycle marketing, analytics, experimentation, and AI-enabled workflows. You'll be trained in the modern tools and strategies growth marketers use to drive measurable business results.
After training you will be able to:
- Conduct customer, market, and competitive research to identify growth opportunities
- Build basic growth and go-to-market strategies around a target customer
- Execute paid and organic acquisition using channels like Google Ads, Meta Ads, SEO, and social media
- Generate and research leads and support outbound marketing and business development
- Use CRM and email marketing tools to segment audiences, manage leads, and build lifecycle campaigns
- Analyze campaign and funnel performance using Google Analytics and spreadsheets
- Use experimentation and performance data to recommend improvements to marketing campaigns
- Use AI tools to support research, content, analysis, prospecting, and marketing workflows
Tools you will use
You'll learn the cutting edge tools and technologies used by professional growth marketers.
Hear from Launch Digital Marketing students
- Jessica WenLaunch Digital Marketing"I thought everything about Launch was great! My instructors were amazing, the other students in my track were fun and supportive, and the full-time staff were incredibly helpful when they gave their feedback on our projects (also super helpful and supportive during the matching process as well). Training was a great experience, and it seemed to pass so quickly. I feel like I learned a lot of valuable skills and getting matched to an awesome internship was the cherry on top."
- Helen BechlerLaunch Digital Marketing"Launch was so much fun and so informative. I feel like I learned more here during the three weeks of training than in my entire marketing class in the commerce school at my college. It's great to have such hands on work and be able to get firsthand experience with so many different tools and resources and to then go put them to use in the real world."